With the calendar having now turned to July, it feels like we are well on our way to this year’s IAAPA Expo. This month, tune in to the first of our two IAAPA Expo Insider Secrets webinars on July 30 and get ready for the approach of our first deadlines, final payment for exhibit space and applying for the Best New Product Award, both on Aug. 14.

Since the last bulletin, we’ve also launched the Exhibitor Welcome Guide, a helpful companion to the Exhibitor Manual. Be sure to download it and incorporate it into your Expo planning. 


As always, thank you and, should you have any questions, please reach out to us at Exhibitors@IAAPA.org. Missed a bulletin? You can catch up on past exhibitor bulletins on the IAAPA Expo Exhibitor Information page.
Lane Vento, CMP, CEM
Director, Expo Operations
IAAPA North America
Exhibitor Welcome Guide Now Available!
The IAAPA Expo 2026 Exhibitor Welcome Guide is now available!

As you begin your journey as an IAAPA Expo exhibitor, whether it is your first expo or 31st expo, we encourage you to take advantage of the information contained within this document and incorporate it into your planning along with the Exhibitor Manual.

Understanding and knowledge of the resources provided will help garner exhibiting success at IAAPA Expo.
Exhibitor Guest Passes
The Exhibitor Guest Passes for customers/prospects will be available on-site, but encourage your guests to register in advance online. Login to your Exhibitor Resource Center and click on the Exhibitor Guest code section. Here you can see your guest code to share with your customers/prospects for them to insert in the discount code box on the checkout page of registration.

If sharing the code directly with your customers, please remind them that the code only includes their base admission ticket. If they are IAAPA members, the invite includes access to show floor with education conference. If they are a nonmember, the invite is for the show floor only.
How to Invite Exhibitor Guests
Booth Designs
Now is an excellent time to confirm that your booth design complies with IAAPA Expo’s Booth Display Specifications for your specific booth type.

ALL exhibitors are REQUIRED to complete and submit the Booth Layout Form by Sept. 11 regardless of booth size. Additional information is required for booths that are 20ft x 20ft (6.10m x 6.10m) or larger, feature an inflatable of any size, or request a variance to the booth design specifications.

Please remember that IAAPA Expo is a cubic content show. Exhibitors are permitted to fully occupy the width and depth of the booth footprint up to the maximum allowable height based on your specific booth type. There are no sight lines restrictions within your booth space.
Best New Product Exhibitor Awards Application Deadline Approaching
Think you've created something amazing that will wow guests and change the game for the attractions industry? Then apply for a Best New Product award and step into the spotlight!

Brass Ring Awards Application – Application deadline is Aug. 14
More Information
Exhibiting ROI Topics of the Month: Planning & Designing Your Exhibit
Download and Do:
  • Tradeshow Planning & Productivity Tool: manage your show from one powerful tool
  • Exhibit Budgeting & Cost Control Tool: manage, benchmark & save money with this tool
  • Defining Your Outcomes Planning Exercise
  • Managing Your Visitor’s Experience Planning Exercise
Watch On-Demand Webinars:
  • New Exhibitors Guide to Success at IAAPA Expos
Read:
  • Plan to Win: Exhibiting by Objectives
  • So Why Should an Attendee Visit YOUR Booth?
  • A Worthy Destination – How to Design a More Effective Booth
  • NEW! Top 2 Ways Attendees Want to Interact in Your Booth
Exhibitor Webinar: IAAPA Expo Insider Secrets: Tools for Exhibiting Success, Part 1
So important and so much information, we are holding TWO exhibitor webinars this year! This first installment on July 30 will include the latest information on the West Building, the Exhibitor Manual, the components of move-in and move-out, marketing tools, and insight into the expertise and knowledge of two experienced IAAPA exhibitors. This webinar is essential for new exhibitors and advantageous to seasoned exhibitors.
Register Here
Final Booth Payment Deadline
To maintain your current booth space and have access to the Exhibitor Guest Program, full booth payment is due by Aug. 14. To view your most recent invoice and make a payment, log in to your Exhibitor Resource Center or contact ExhibitSales@IAAPA.org. Any cancellations after Aug. 14 will incur a 100% cancellation fee.
Don’t miss your chance to save on Sponsorship!
The IAAPA Expo 2026 Sponsorship Early Bird deadline is coming up soon! Secure your sponsorship before July 22nd to take advantage of early bird pricing and maximize your visibility through branding opportunities, special events, and more. Put your company in front of thousands of attractions industry professionals and make a lasting impact at IAAPA Expo 2026. Contact Sponsorship@IAAPA.org today!
Final Call for Sept/Oct Advertisers
Don’t miss your opportunity to be featured in the September/October issue of Funworld magazine—a key pre-show edition with bonus distribution at IAAPA Expo Europe and continued visibility as planning ramps up for IAAPA Expo in Orlando this November.
Deadline: July 31 
Secure your placement today by contacting Advertising@IAAPA.org. 
Available Ad Sizes and Rates
Make Your Next Big Announcement at IAAPA Expo 2026
Each year, the biggest names in the attractions industry choose IAAPA Expo to unveil new attractions, developments, and company initiatives. Exhibitors with newsworthy announcements may apply for a press conference to connect directly with the global media covering the future of our industry. Please review the Press Conference Guidelines and submit your request by Oct. 2.
Extend your Expo Impact Beyond the Show Floor
IAAPA Education Contributor webinars give you a global stage to showcase your expertise, innovations, and thought leadership year-round. Engage directly with industry professionals, boost visibility, and stay top-of-mind before and after Expo.

Ready to amplify your reach? Contact Alissa DeMeglio at ademeglio@iaapa.org to secure your webinar spot today and make your Expo investment work even harder.
Upcoming Deadlines
Aug. 14
Aug. 14
Sept. 11
Sept. 11
Oct. 2
Oct. 2
Oct. 2
Oct. 2
Final Payment for Exhibit Space Due
Application Deadline for Best New Product Award
Booth Layout Form Submission
Lead Retrieval Early Bird Deadline
Audience Participation Safety Form & Ride Registration Submission
Wristbands for Move-In Request Submission
Advertise in Funworld issue distributed at IAAPA Expo
Advertise in the IAAPA Expo Insider Booklet, Sponsored by Hasbro
Quick Links
IAAPA Expo Exhibitor Information
Exhibitor Resource Center
Exhibitor Manual
Exhibit Hall Floor Plan
Booth Display Specifications
Digital Booth Packages
Exhibitor Success & ROI Center
Hotel Reservations & Travel Information
Sponsorships Opportunities
Advertising with IAAPA
IAAPA Expo Exhibitor Alerts
IAAPA Events Calendar
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